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The most-viewed feature articles, online exclusives, formulas and more on Happi.com last month.
May 5, 2020
By: Happi Staff
Here in New Jersey, April didn't just bring showers, it brought a continuation of shelter-in-place orders for non-essential workers. As a result, Happi’s online traffic soared last month and we expect it to continuing climbing as Summer approaches and the work-from-home mandates extend to June for many parts of the country. Even as restrictions ease around the world, more people are visiting Happi.com than ever before. Here’s the most popular content on Happi.com during the month of April. Formulary As one might suspect, interest in hand sanitizers has never been greater. In fact, this formula, published in April, received more than 5,000 views last month. Here are the most sought-after formulas from April 1-30: Hand Sanitizing Gel Alcohol-Free Foaming Hand Sanitizer Slick Glyerin Shave Soap Moisturizing Hand Sanitizer Lip Gloss Feature Articles Detergent industry expert Shoaib Arif published the most widely-read articles in the history of the magazine. We’ll have another Arif opus in an upcoming issue of Happi, but until then here’s his most popular works last month. Formulating Liquid Laundry Detergents Formulating Manual Dishwash Detergents The Formulation Basics for Personal Cleansers More Than Melanin Demand and Supply Online Exclusives Melissa Meisel’s online exclusive on Young Living was the most popular online feature article last month. The Good Life The Beauty of Glutathione Hot Topics in Skin Care FDA Warning Letters Address Coronavirus Claims Put It in Paper Breaking News The coronavirus pandemic brought out the good in corporate America. Colgate’s soap bar donation earned the most hits in the breaking news section. Colgate To Donate 25 Million Soap Bars Momentive Fills Executive Positions Dove Responds to COVID-19 Crisis Sally Beauty Closes Shop Old Spice Launches Hair Thickening System Expert's Opinion No doubt about it, cortisol levels are rising during coronavirus. No wonder, then, that how stress affects the scalp was the No. 1 expert opinion last month. How Stress Can Affect Your Scalp Salt or Sugar? What's Best for Scrubs? To Suds or Not to Suds? How To Start Your Own Beauty Line Cosmetics & COVID-19 Happi TV Nothing on the tube? Turn to HappiTV! Indie beauty may be taking a beating right now, but the segment is sure to bounce back when coronavirus abates. The Beauty of Indie Beauty Jeen Develops Novel Hand Sanitizer Personalized Beauty Summit In the Pink The Skin Whitening & Bleaching Epidemic Podcasts Skin problems don't go away during a pandemic. Our podcast with Dr. Aanand Geria was the most listened to podcast last month. The Doctor's Opinion: Aanand Geria, MD Listen to the Leaders: Melissa Hockstad, American Cleaning Institute Listen to the Leaders: Steve Caldeira, Household and Commercial Products Association The Indie Interview: Jim Beckman, MD of Theraderm Skin Care The Happi Podcast: Karen Doskow, Kline Group Infographics A picture is worth more than 1,000 words, right? That's bad news for newswriters, but great for infographics. An infographic created by the Household and Commerical Products Association on cleaners that are effective against COVID-19 garnered the most visits, but the top three most-viewed infographics were coronavirus-related. What Cleaners Work vs. COVID-19? Beauty in the Time of COVID-19 Critical Supplies Run Low During COVID-19 Pandemic What's in Your Cosmetics? CBD in Skin Care
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